Ben & Jerry's rename flavour in support of gay marriage

Ben & Jerry's rename flavor in support of gay marriage

Ben & Jerry's launch new ice-cream in support of gay marriage campaign

There's nothing more romantic than sharing a tub of Ben & Jerry's ice cream with the one you love and now your next scoop could help make gay marriage a reality in the UK.

The world famous ice cream makers have joined gay rights group Stonewall's marriage equality campaign and changed its Apple Pie flavor to Apple-y Ever After to make sure its customers know about the upcoming consultation on the British government's proposals.

A new app has also been launched on Facebook, asking users to ‘marry’ someone of the same sex to show their support for equality.

Ilaria Ida, Ben & Jerry’s European social mission manager, said: ‘This is a proud day for Ben & Jerry’s when we can show our support for a cause that’s at the core of our values.’
 
Stonewall’s campaign for equal marriage is supported by the leaders of all three main political parties.

This year Stonewall published a draft Parliamentary Bill to extend the legal form of marriage to same-sex couples, which it hopes will be included in the Queen’s Speech in May.

Apple-y Ever After will be available in selected Ben & Jerry's stores.

Ben & Jerry's team up with Stonewall in UK gay marriage campaign, which also includes new Facebook app

13 March 2012 | By Matthew Jenkin

story published on  Wed, 14 Mar 2012